- ImprovedCall button moved above the fold on phones.
- NewA page for the service people searched for most.
- FixedThe quote form asked for too much up front.
Website optimization that follows the evidence.
Kohmera measures how visitors actually use your website, and improves it when the data gives a reason. No guesswork. No redesigns for the sake of it.
Sound familiar?
- You don’t know which pages bring in customers.
- People visit, then call someone else.
- The website hasn’t changed since the day it launched.
- Someone promised you page one of Google.
What we measure, in aggregate.
Where visitors come fromSearch, maps, social, AI assistants, or typed straight in.
Which pages they land onAnd which ones they leave from.
What they tapButtons, calls to action, phone numbers, WhatsApp links.
Forms started and finishedAnd the step where people give up.
Booking actionsWho gets to the calendar, and who books.
How far they scrollSo important things don’t sit where nobody looks.
Phone, tablet or desktopSo the right screen gets the attention.
Which services get attentionOften not the ones you’d guess.
The paths that lead to an enquiryThe route real customers take before they reach out.
How a change gets made.
- 1
Enough data
We wait until the numbers mean something. Small sites get patience, not noise.
- 2
A clear question
Why do people leave the pricing page? Why does nobody tap the call button?
- 3
One change
Structure, wording, a call to action, content or the path through the site.
- 4
Measure again
Did it help? The data says, not our opinion.
- 5
Keep it or roll it back
Good changes stay. The rest get undone. Nothing is precious.
The foundation search engines and AI read.
Every Kohmera website is built so Google, Bing and AI assistants can clearly identify who you are, what you do, where you work and how customers reach you.
- Clean, meaningful page structure (semantic HTML)
- Business facts machines can read: Organization, LocalBusiness and Service data
- FAQ data where the questions are real
- A clear title and description on every page
- One canonical address per page, an XML sitemap and sensible robots rules
- Fast pages that pass Core Web Vitals
- Accessible navigation and descriptive internal links
- Sharing previews for social and messaging apps
- A plain-text summary for AI crawlers (llms.txt)
Nobody can promise a specific Google ranking or a place in an AI answer, so we don’t. We build the strongest practical foundation and keep improving it.
Questions.
How often will my website change?
As often as there’s a good reason. A busy website can justify changes within weeks. A small local site might need a handful a year. Both are normal.
Do I need a lot of traffic for this to work?
No. With fewer visitors we lean on patterns that hold across many small businesses and make fewer, more careful changes. As traffic grows, the data does more of the talking.
Will you guarantee more leads?
No, and be careful with anyone who does. We improve the things that are proven to matter, measure the result, and keep what works.
Do you track individual visitors?
No. We look at patterns across all visitors. Where the law requires consent first, visitors are asked first, and anyone can opt out.
You’ve already imagined a better website. What if we’ve already built it?
See My Website
No build fee. No credit card. See it before you decide.